On New Year's Day 2018 alone, customers made 0 million in purchases.
Furthermore, with the release of i OS 11 in September 2017, App Store received a complete design overhaul, bringing a greater focus on editorial content and daily highlights, as well as a design similar in style to several of Apple's built-in i OS apps.
Since its 2008 release, App Store has generated over $70 billion in revenue for developers.
Major changes introduced in the following months include ads in search results, a new app subscription model, and the ability for developers to respond to customer reviews.
Additionally, Apple began a process to remove old apps that do not function as intended or that don't follow current app guidelines, with app research firms noticing significant numbers of app removals from the store.
Developers had previously been advised in developer guides in i Tunes Connect and App Store overview pages that they should refrain from the practice, though apps were still approved.
Starting in March, some (though not all) apps with "free" in their titles were being rejected.
App Store was opened on July 10, 2008, with an initial 500 applications available.
As of January 2017, the store features over 2.2 million apps.
Apple published a document describing proper ways to respond for developers, including being timely, clear and concise, prioritize certain forms of reviews (low-star ratings, certain countries or recent reviews) through filtering in i Tunes Connect, and that developer responses go through an approval process before being published.