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Ryan said: “It’s all about stringing them along on tenterhooks with that pretence that eventually they’ll meet up, or just swap telephone numbers.

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With fake profiles you can get 50 per cent more revenue, sometimes even more.

That’s attractive no matter how immoral that may be.” “A lot of the people on the site aren’t the most attractive people in the world.

Ryan said: “You’d take Helga from Iceland and make her into Helen from Manchester and write a profile.

You’d use her features and invent a whole new person.” Each team member would be running as many as 15 different personalities: old and young, male and female.

“Some people were only talking to fake people.” “At first it was kind of fun – something fresh something new. But after a while you’d see the same people on the site, the same old men and women – widows, for example, who just want to find love.

If they’re just talking to pseudos they’re not going to find it.

Millions of people looking for love sign up for internet dating sites every year.

They hand over intimate details about their lives in the expectation they will meet genuine daters.

In the real world they weren’t going to find a date, so they sign up online because they see the adverts.

“They start messaging and it doesn’t always work for them.

For example, if you use the dating section of the Evening Standard or the Independent, it’s actually Global Personals you’re signing up with.

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