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So if they’re not getting replies from real people then after a month they’re going to sign off.

The pseudo team could string along a girl or guy for up to 24 months, and they pay membership fees every month.” Eventually some of the innocent targets would request a face to face meeting, at which point the Global Personals employee, via their fake profile, would give them a convenient brush-off, for example, telling the innocent daters they’d met someone, or were moving away.

Ryan said: “You’d take Helga from Iceland and make her into Helen from Manchester and write a profile.

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With fake profiles you can get 50 per cent more revenue, sometimes even more.

That’s attractive no matter how immoral that may be.” “A lot of the people on the site aren’t the most attractive people in the world.

New recruits had no idea what the role would involve until they started work, and were told not to discuss the job with friends or family.

Tom said: “On our first day we were taken into a room and given a pack explaining the role. Morally I didn’t think it was acceptable, but I’d just arrived in a new role and I’d worked my notice in my last job so it was get on with it or be unemployed.” Most innocent users had no idea that the flirtatious messages in their inbox came from a fake profile created by Global Personals.

Ryan said: “You’re talking about thousands of messages, which means millions of pounds in subscription fees.

In today’s world it’s all about money, all about greed.“Some people were only talking to fake people.” “At first it was kind of fun – something fresh something new. But after a while you’d see the same people on the site, the same old men and women – widows, for example, who just want to find love.If they’re just talking to pseudos they’re not going to find it.When a customer subscribes to the brand’s site, Global Personals takes a share of the money.Two former employees of Global Personals have described to Channel 4 News how the company carried out industrial-scale deception to dupe innocent daters into parting with their cash.Ryan Pitcher and Tom (not his real name – he does not want to be identified) were recruited to join Global Personals’ 30-strong team of “pseudos” – a dedicated team of staff whose job it was to set up and run fake profiles on the company’s network of sites.

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