While the hype around messenger bots seems to have deflated in recent months, Bot Metrics’ Sandeep Chivukula sees great potential, especially in banking.
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While Dodelin says the goal with text messaging was to reach the largest possible audience with the least amount of friction, forgoing Facebook could also help protect banking customers’ privacy.
To explain why Capital One is launching an SMS chatbot, Dodelin claims that 97% of smartphone owners regularly use text messaging.
“We kind of launched a chatbot and didn’t know it,” says Ken Dodelin, Capital One’s vice president of digital product development.
That behavior helps explain why Capital One is feeling confident in the actual chatbot that the bank is launching this week in a pilot test. It’ll allow users to check their balances and recent payments, look up their checking account’s routing number, and transfer money between accounts.
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Capital One’s Dodelin, for his part, won’t comment directly on whether privacy was a factor in choosing text messaging for Eno.“SMS is the most widely used smartphone feature, with no need to download or even open an app to use the service–simply text and get the information you need,” he says.