The more optimized your website is, the higher you show up in Google’s search results.Most ecommerce brands optimize for long-tail, at least at first.In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost.
It’s an engagement tactic that kills 3 birds (AKA tactics), with one stone (AKA email). Turn yourself and your employees into personalities.
Want to know one of the best ways to build customer engagement? You’ll develop quicker and more meaningful relationships with your customers when it’s personal.
Now is a great time to starting thinking about chatbots.
There’s a lot of different types of chatbots available now that can help you on-site with customer service, or Messenger bots that can help you build longer and stronger relationships with your customers and fans.– Richard Lazazzera, Founder of A Better Lemonade Stand The very first step to ensuring your customers engage with your brand is to ensure they can SEE that they can engage with your brand. Olive Ave uses subtle but clear on-site messaging to alert customers to a variety of customer engagement tools, including: This is a common trio of customer engagement tactics – allowing customers to see and leave reviews, talk to someone for help and/or join the rewards program. Mountain Crest Gardens is, in my professional opinion, light years ahead of most ecommerce brands in terms of customer engagement. They use those photos on their review page (below), on product pages as well as in social media –– always with a call to action for a customer to also submit.
Brands like that are considered early stage, high-growth ecommerce companies.
And they have a big challenge to address: And this post is the culmination of that information – along with 147 stats to back up how the industry has gotten here.
Well, be sure you include: Mobile commerce is continuing to rise thanks to one new technology: digital wallets.
These wallets allow for one-click purchasing that makes buying on the go less annoying. Pay Pal Credit was previously expensive for the retailer.
In addition, we’ll be breaking down the top ecommerce trends of 2018.
We began monitoring the impact of these trends during Cyber Five 2017. Because a lot happens in a year within retail and ecommerce.
Examples of digital wallets and one-touch payments include: Focus on Mobile Checkout Offer Apple Pay, Pay Pal Express or Visa Checkout and don’t make the customer have to fill in all of their details on a mobile phone. Today’s buy-now, pay-later systems are not – including Pay Pal Credit and Klarna.– Rupert Cross, Digital Director, 5874 Mobile is the New Desktop In the digital space we’ve been banging the drum on mobile for years now and there are still many sites that don’t get it.